Veeraj Goyaram

Glutamine’s Expanding Horizons: Where next?

Glutamine was a true bodybuilding staple when we were lifting in the ‘90s. It was talked about…

Trailblazing Gym Supplements: The Products That Redefined the Industry- Part 1 (Early Days)

The fitness and bodybuilding supplement industry has undergone a remarkable transformation over the years, driven by groundbreaking…

Flavor Collaborations in the Supplement Industry

The supplement industry is no stranger to innovation, and in recent years, one of the most intriguing…

The Concept of “Evidence-Based” Supplements

In today’s health-conscious world, “evidence-based” has become a buzzword, especially in the realm of supplements.

The Rise of Functional Protein Powders

The protein supplement market has experienced a significant transformation in recent years. Protein powders have, for…

Are Preworkout Supplements Worth The Buzz?

The Pre-workout supplements category has gained immense popularity among fitness enthusiasts and athletes,  promising to enhance energy,…

Cheap Protein Powders: What You Need to Know Before Buying

Supplement prices, particularly whey protein, seem to skyrocket by the day for many reasons. As an industry…

Essential Supplements for Vegans and Those with Low Meat Intakes

A plant-based diet offers numerous health benefits, including reduced risk of chronic diseases, lower environmental impact, and…

Creatine for the Endurance Athlete

As a supplement developer I am deeply invested in optimising athletic performance and exploring the latest research…

How Protein Powders Evolved in the Last Two Decades

As a fervent observer of health trends and formulation dynamics within the supplement industry, I have followed the remarkable…