I am always driven by a quest for more knowledge and to unravel the mysteries that lie within our products.
Today, let’s delve into the enigma of disappearing scoops in supplement tubs and aim to shed light on the factors that cause scoops to sink to the bottom, which often leaving consumers searching in frustration.
Furthermore, we will explore innovative solutions that supplement brands are employing to make scoops more accessible.
Powder Density and Scoop behaviour
At the heart of this investigation lies the concept of powder density. Powder density refers to the mass of a powder divided by its volume. This is a result of how closely its particles are packed together. This critical property of powders profoundly influences their behavior and can explain the vanishing scoop phenomenon.
Powders with higher density, such as carbohydrate powders, tend to be more compact and solid. Consequently, the scoop may encounter greater resistance as it tries to move through the densely packed particles. This resistance prevents the scoop from sinking deeper into the tub, increasing the likelihood of finding it near the surface.
In contrast, powders with lower density, like certain protein powders, have particles that are less tightly packed. This allows the scoop to effortlessly slide through the looser particles, often leading to its descent and disappearance at the bottom of the tub.
Brand Innovations
Recognising the significance of this phenomenon, supplement manufacturers are finding ways to make scoops more accessible by means of some cool ideas on scoop designs that make them more visible and easy to retrieve.
This includes using contrasting colors, ergonomic handles, or even attaching the scoop securely to the lid or packaging to ensure it remains readily accessible. Let’s see some ideas below and appreciate the creative solutions that brands are coming up with.

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