Athletes Are Smarter Now—Are Supplements Keeping Up?
Veeraj Goyaram
20 April 2025Not long ago, a flashy label, fancy ingredient logos and a few bold claims…
Veeraj Goyaram
20 April 2025
Intra-Workout Supplements for Gym: Abandoned Trend or Still Relevant?
Veeraj Goyaram
20 April 2025By Veeraj Goyaram | Supplement Scientist & Product Developer
Glutamine’s Expanding Horizons: Where next?
Veeraj Goyaram
4 April 2025Glutamine was a true bodybuilding staple when we were lifting in the ‘90s. It was talked about…
Trailblazing Gym Supplements: The Products That Redefined the Industry- Part 1 (Early Days)
Veeraj Goyaram
12 December 2024The fitness and bodybuilding supplement industry has undergone a remarkable transformation over the years, driven by groundbreaking…
Flavor Collaborations in the Supplement Industry
Veeraj Goyaram
28 July 2024The supplement industry is no stranger to innovation, and in recent years, one of the most intriguing…
The Concept of “Evidence-Based” Supplements
Veeraj Goyaram
9 June 2024In today’s health-conscious world, “evidence-based” has become a buzzword, especially in the realm of supplements.
The Rise of Functional Protein Powders
Veeraj Goyaram
9 June 2024The protein supplement market has experienced a significant transformation in recent years. Protein powders have, for…
Are Preworkout Supplements Worth The Buzz?
Veeraj Goyaram
2 June 2024The Pre-workout supplements category has gained immense popularity among fitness enthusiasts and athletes, promising to enhance energy,…
Cheap Protein Powders: What You Need to Know Before Buying
Veeraj Goyaram
29 May 2024Supplement prices, particularly whey protein, seem to skyrocket by the day for many reasons. As an industry…
