Industry Tricks

Unveiling the Texture Secrets of Supplement Powders

When it comes to protein shakes and other supplement powders, taste, texture, and mouthfeel are crucial aspects…

The End of an Era: Why Supplement Kits Lost Popularity in the 90s and Beyond

The 1990s saw a boom in the popularity of bodybuilding supplement kits. These kits promised to help…

Formulation Secrets: Why Beta-Alanine is used in Preworkouts

Beta-Alanine is one of the key ingredients in Preworkout products. It is a God-sent ingredient for product…

Thoughts on Protein Powder in Milk vs Water

One of the questions that often comes up is whether it’s better to mix your whey protein…

Slack filling: Big Supplement Jars With Little Supplements in Inside

As supplement users we’ve all been there: buying supplements to only discover that the package is only…

The Mass Gainer Calorie War of the 90s

The battle has always been fierce in the supplement industry. In the 90s, the battle was about…

Unnecessary Active Ingredients in your supplements

I give you an example of a BCAA product that contains an added “cutting-edge” ingredient which doesn’t…

Are Protein Powders with Added Nutrients any better?

Many ingredients are added to protein supplements to “boost” them in order to deliver extra nutrition. Sometimes…

How Hardcore are the “Hardcore Wheys”?

Almost every brand, especially those geared towards the bodybuilding market, has a special category of protein powder…