Industry trends

The Legacy of Leucine

There are moments in sports nutrition research when a single compound reshapes how we think…

Fat: The Often Forgotten Macro in Your Shakes

When we talk about nutritional shakes, the conversation almost always revolves around protein and carbohydrates….

Great formulas fail without great supply chains

The development of nutritional supplements may often be seen as a purely scientific pursuit: choosing…

The Art and Science of Natural Colours

We are all noticing a growing trend: consumers are increasingly reaching for labels that say…

Not All “Excipients” Are Bad

In the world of “clean label” supplements and minimalist or short ingredient lists, there…

The Cofactor Gap: Why Supplements Might Be Underperforming

A supplement may contain the best ingredients in the world: clinically dosed, patented, premium…

Athletes Are Smarter Now—Are Supplements Keeping Up?

Not long ago, a flashy label, fancy ingredient logos and a few bold claims…

Intra-Workout Supplements for Gym: Abandoned Trend or Still Relevant?

By Veeraj Goyaram | Supplement Scientist & Product Developer

The Dangers of Over-Supplementation: When More Isn’t Better

Glutamine’s Expanding Horizons: Where next?

Glutamine was a true bodybuilding staple when we were lifting in the ‘90s. It was talked about…